Resume

Becka McFarland

becka.mcfarland[at]gmail.com

Qualifications

  • Skilled in professional writing, with knowledge of AP Style and the insight to adjust style/voice for the audience
  • Creative, inventive, and resourceful when seeking solutions to problems
  • Adaptability to a wide variety of projects and situations, with the focus to juggle them simultaneously
  • Personable demeanor without shyness, affording the opportunity to establish valuable external relationships

Education
Webster University May, 2010
Bachelor’s degree in Public Relations

Professional Experience
Presentation Coordinator
International Game Technology, Las Vegas, NV
January 2012 – Current

  • Produce professional grade, flawless PowerPoint decks for internal and external presentations, becoming very informed of company vision and details in the process, while maintaining complete confidentiality
  • Developed current IGT Style Guide for the CFO organization
  • Translate biz speak and financial data and represent in visual ways that are simple to understand
  • Research competitors and compile Private Information Booklets to aid analyst decisions
  • Acted as liaison and single point of contact for Customer Advisory Board 2012

Social Media Specialist                                                                                              
MassMedia Corporate Communications, Las Vegas, NV
June 2011 – November 2011

  • Researched, developed, implemented, tracked and analyzed strategic online communications programs
  • Managed Facebook, Twitter and YouTube accounts for 14 clients
  • Created sense of community among event attendees by gathering videos, photos and quotes from them, posting the content online and encouraging interaction
  • Wrote and published blog posts for employer and clients, publicized via social media and tracked results

New Media Specialist                                                                                    
Lutheran Hour Ministries, St. Louis, MO
January 2010 – June 2011

  • Led conference breakout sessions on utilizing social networking within churches
  • Continuously researched social platforms and tools and provided concise information for direction
  • Planned, implemented, maintained, and tracked multiple social media campaigns simultaneously
  • Managed marketing of two ministry programs; assisted in marketing of 12 ministry programs and 8 conferences
  • Wrote press releases, articles and blogs to inform donors of ministry achievements and encourage donations

Public Relations Intern                                                                                               
SSM Cardinal Glennon Children’s Medical Center, St. Louis, MO
September 2009 – December 2009

  • Wrote web content for 18 pages across 15 medical departments
  • Coordinated with and hosted media crews during events and tours
  • Interviewed families with particularly inspiring experiences at the hospital and wrote web content emphasizing the human element of each story

Honors and Community Involvement

  • Events planner for Forgotten City Regional Event, hosting 600+ participants, 2013-Current
  • Social Media Breakout Session Leader – Lutheran Hour Ministries, 2011-2012
  • Named to Dean’s List – Webster University, 2009-2010
  • Academic Scholarship – Webster University, 2007-2010

Relevant Software

Microsoft Office

  • PowerPoint – Expert
  • Word – Advanced
  • Outlook – Advanced
  • Excel – Proficient

Adobe

  • Photoshop – Advanced
  • Illustrator – Proficient
  • InDesign – Proficient
  • Premier – Proficient

Public Relations Projects

Awareness campaigns, websites, Press releases, RFPs, events, campaigns, crisis plans, media kits, white papers, social media endeavors, blogs, articles, brochures, posters, direct mail pieces, speeches, chairman’s letters, video proposals, presentations