WTF is Ning?

Ning has a lot of potential, enabling its user to “build your own social network.”  It is a clever blending of platforms, allowing for a great deal of content and widgets (WordPress) and a community of users (Facebook) who receive streaming updates (Twitter).

Basically, this is just like having a virtual business with lots of “regulars.”   But the idea isn’t totally groundbreaking. It is reminiscent of MSN Communities (sucked up by Multiply in 2008), which, years ago, also allowed users share pictures and participate in discussions.  Ning has effectively nudged the principal to the next level, removing the barrier between that community and the rest of the world and making the network seem like a normal website.

The drawback to this program is that it is not something people are familiar with, and so few networks have been developed for actual use, and most of the users haven’t devoted much time to it past creating a default profile.   And now Ning has announced that it will discontinue its free service in July and instead charge for accounts.  I see this as the way the internet will work in the future, but until people get used to virtual interaction of this sort, I wouldn’t make an investment in it.

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About inkstainedknuckle

I'm a social media specialist with a fresh outlook and keen sense of diction. The world is my walnut.
This entry was posted in Social Media, WTF Series and tagged , , . Bookmark the permalink.

2 Responses to WTF is Ning?

  1. Carl says:

    Thanks for your insight into Ning. Is there a social networking platform that you would recommend for creating my own social network? I have researched for a few weeks now and have not come across anything I am completely sold on. socialengine.com seems like the most dynamic but thought I would pick your brain. Thanks in advance for any assistance you can give me. Cheers!

  2. Wow that was unusual. I just wrote an really long comment but
    after I clicked submit my comment didn’t show up. Grrrr…

    well I’m not writing all that over again. Regardless, just wanted to say superb blog!

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