Rebecca McFarland
becka-mcfarland@hotmail.com
Professional Experience
Social Media Specialist 6/2011-Current
Mass Media Corporate Communications, Henderson, NV
• Grow following of social networks for clients
• Develop and execute social media campaigns
• Post, monitor, and maintain networks
New Media Specialist, 1/2010 – 6/2011
Lutheran Hour Ministries, Chesterfield, MO
• Planned, implemented, maintained, and tracked multiple social media campaigns
• Assisted in marketing of 12 ministry programs, 8 conferences, and multiple events, videos, and websites
• Orchestrated real-time updates from conference events including videos and photos
• Demonstrated varying levels of social media practices to Board of Governors, LHM employees, and conference attendees
Public Relations Intern, 2009
SSM Cardinal Glennon Children’s Medical Center, St. Louis, MO
• Developed web content for eleven departments by interviewing department constituents and translating medical vocabulary into layman’s terms to form neatly-written sections of information
• Coordinated with media crews during events and obtained parental consent for footage
• Wrote stories of success for the Cardinal Glennon website by interviewing families with particularly inspiring experiences at the hospital and emphasizing the human element
Special Events Intern, 2007
Make-A-Wish Foundation, Ladue, MO
• Designed brochures and fliers for fundraising events
• Assisted supervisor with events
Education
B.A. in Public Relations
Webster University, May, 2010
Public Relations Projects
Awareness campaigns, websites, Press releases, RFPs, events, campaigns, crisis plans, media kits, white papers, social media endeavors, blogs, articles, brochures, posters, direct mail pieces, speeches, chairman’s letters, video proposals, presentations
Honors and Community Involvement
• Named to Dean’s List – Webster University, 2009
• Academic Scholarship – Webster University, 2007-2009
• Named to Dean’s’ List – St. Louis Community College, 2007
• Double-published in Currents magazine, 2007
• Paws For Consideration – Volunteer, 2007
