So I’ve taken a bit of a sabbatical from the blogosphere lately, but I have returned with a tale of success that is yet in its fledgling chapters. When I landed my current internship at the turn of the decade, the organization had but 54 followers and no one with any time to build on that following. Today, after much nurturing and love, the number is at 559 and steadily rising.
I think at last I’ve unlocked the secret to finding interested followers: Twitter lists. The trick is to get listed with other companies in your industry and connect to the people who are interested in those lists.
Finding a good list to be on is easy. Go to an established Twitter page of one of your competitors, and click the number above “Listed.” Seek out the ones with names that pertain to your organization. The owner of a stray rescue, for example, might seek out lists about dogs or nonprofits.
Once you find a list you want, follow the users it’s comprised of.
- The creator of the list. Hopefully, he or she will put you on it, giving your tweets more exposure. These people really appreciate retweets (well who doesn’t?), so throw one out whenever you have the opportunity.
- The users on the list. There’s a good chance you will be interested in what they are saying and vice-versa.
- The users following the lists. These are the real gems of any list, because they’ve already expressed an interest in your cause, and they almost always followback other organizations that fit into that category.
Do this for several lists, and your following will sprout immediate wings and take off before your very eyes.
Of course, not everyone will subscribe to your tweets in return for following theirs, and you may not want to follow a million people that aren’t following back. If this is a problem, Cut the Fat Out of Your Twitter Account.